Participants are introduced to several business case studies, covering phenomenal successes like Amazon and Netflix, as well as resounding failures such as Google Glass and Quibi—the promising video venture that disappeared with barely a whimper, burning through $1.8 billion of investors’ money along the way.
Yair outlines the similarities and differences between success and failure, offering participants the chance to deepen their knowledge, gain multidisciplinary perspectives on management, and evaluate their own business approaches in the face of daily challenges.
Key principles covered:
- Constantly evaluate the market: Ensure your business addresses a real problem and that potential customers are willing to pay the price you ask.
- Refine and align pricing with your target audience: A brilliant idea aimed at the wrong audience is doomed to fail.
- Build a strong business model: Business ideas must be backed by mechanisms that generate revenue and profits.
- Plan for the long term: Balance financial discipline with boldness and connection to your vision.
- Humility and modesty are key: Create feedback and monitoring systems, stay mentally flexible, and remember it’s okay to admit mistakes—these are the keys to long-term success.
