How Did It All Begin?
Good fortune has blessed me with three wonderful children.
While still serving in the army, my oldest son, Omri, called me one night from far away in the desert, where he was stationed and made a brief statement that prompted the writing of this book: “I can’t wait to be released from the army and to set up my first business!”
I have been navigating the business world for over thirty years, and I know a few of its more brightly lit and darker corners pretty well, so I responded almost automatically: “You know what? Promise me that before you start your first business, we’ll close ourselves off somewhere for two, three days and I’ll try to outline a few iron rules for you. Agreed?”
“Agreed,” Omri replied and went back to defending his country.
That very night I sat down to write my basic insights. This isn’t the whole picture, but if you precisely implement the principles included in this book, I promise you a journey through the business world that will be a little more successful!
IsabelArtemis, a Greek woman from the Pelion peninsula in Greece, did the almost impossible.
In the midst of the economic crisis that struck the world in 2008, and brought disaster to her family, Isabel managed to get back on her feet and establish in several European countries a chain of quality vacation homes rented to tourists.
“Isabel Artemis” is synonymous with quality, joie de vivre and love of the customer.
Isabel is a source of inspiration, an inexhaustible fountain of business wisdom, optimism and a path of values.
This book provides a collection of business insights from conversations that took place throughout the years of Isabel and Yair’s acquaintance in various places around the world.
I believe this book did not come to you by chance.
I wrote it especially for you, and quite a bit for me.It encapsulates a lot of knowledge I have accumulated in the fields of management, entrepreneurship and sales.I hope you can find in it the insight, idea or tool you need now or in the next stage of your life.This thing you’re looking for is here, but its implementation is entirely on you. Too often in life we find ourselves slaves of habits, immersed in the comfort zones we have created for ourselves.
Please don’t forget to apply what you discovered in this book.From time to time you should also check if you are still using the new tool, if you have implemented it in your daily routine, or if you no longer need it, and you can say goodbye to it and choose another tool, from this book or from another source.
My goal in this book is to gather practical insights for you that will help you succeed more in the world of business and sales, and perhaps even in life itself.
